You say you know what to do.
so why aren't you doing it?

RESULTS IN 30 DAYS OR MONEY BACK

⭐️⭐️⭐️⭐️⭐️ 4.9 From Men who Have already Transformed

This works like nothing you've tried

Former "fat Dad" - JOshua Carter

🔥 Drop ugly belly fat in just 30 days

💪 Drop 2–4 lbs per week without starving

🍺 Still enjoy nights out and social food

🕒 Built for busy schedules, not boot camps

🛑 Stops the behaviors that make you & **KEEP YOU** fat

🥩 No starvation or fad diets. You can eat food you actually ***LIKE*** and still get lean AF.

👖 Fit into clothes you forgot you owned

⚖️ No more scale anxiety as your waist shrinks daily

🤯 Get unsolicited compliments instead of pity

⚡️Generate unlimited energy

💪 Confidence returns without hours in the gym

You don’t have to live on rabbit food. This system lets you eat meals you actually enjoy — including favorites like hearty dinners, family meals, and even weekend food — while still losing fat.

You’ll discover how to structure your calories so your body melts fat without EVER feeling deprived.

Let’s be honest

You already know you should:

Track your food
Eat more protein
Cut back on alcohol
Stop blowing weekends

But instead:

You “wing it”
You negotiate
You restart Monday
You repeat the cycle

This isn’t a knowledge problem.
It’s a standards problem.

Diets don’t fail.
Here's what does...

This might be a tough pill to swallow, but diets don't fail. Your ability to stick to them, your commitment to your self and your goal - that's what fails.

Most plans fall apart the moment life gets inconvenient.

🚫 Stress.

🚫 Fatigue.

🚫 Social events.

🚫 Weekends.

That’s when rules disappear and excuses take over.

Fat loss doesn’t require perfection.

It requires non-negotiables — rules you follow even when motivation is gone.

You don't negotiate with yourself when you're talking about your goals. You set your standards and come hell or high water you stick to them.

That’s what this system is built around.

Add to That
you Can't reply on motivation.

Motivation is bullshit. It's temporary and is dictated by your mood. We eliminate the need for motivation because once you're committed, mood becomes irrelevant - you need a structured plan backed with a solid foundation of commitment.

The "SELA" system removes guesswork and self-negotiation by giving you clear standards you either follow — or don’t.

Results 100% independent of "motivation".

What you get...

✅ Stop Eating Like an Asshole Book
A blunt, no-BS guide to fixing the behaviors that actually stall fat loss

✅ The Stop Eating Like an Asshole Checklist
A daily execution checklist that keeps you honest

✅ The Line-In-The-Sand Rules: Daily Non-Negotiables
The standards that end excuses and force consistency

No fluff.
No hacks.
No motivational bullshit.

This wont work for me...

If you’ve ever thought, “This won’t work for me because blah blah blah...,” that’s exactly why it will.

This system leaves no gray area and no guessing.

You won’t fail because you lack knowledge.

You fail because you lack structure and standards.

This system gives you both — no guessing, no confusion, no uncertainty.

You’ll know exactly how to set your protein target, exactly how to set your daily calories, and exactly how to build a meal plan that fits your schedule, cravings, and lifestyle. Not a generic template. A plug-and-play framework you can repeat daily.

✅ Zero guesswork
You’ll know exactly how much protein to eat and exactly how many calories to target

✅ Clear meal-building rules
So you can create your own plan instead of following rigid templates

✅ Customizable to your life
Work schedule, family meals, eating out, travel, all accounted for

✅ Comprehensive food lists
So you always know what to eat and what to avoid

✅ No “what do I eat now?” moments
Decisions are made in advance

✅ Works even if you’ve failed before
Because it removes confusion, not willpower

✅ Simple enough to follow daily
Without tracking fatigue or mental overload

Results That Fit Your Life —
Not Interrupt It

Most programs demand you change your entire life. This one doesn’t. This one is structured around your life, not the other way around.

You’ll discover how to:

✅ Eat real, satisfying food — not rabbit food or restrictive menus

✅ Plan around work, kids, travel, and social events

✅ Track your calories without obsessive apps or daily anxiety

✅ Lose fat without sacrificing weekends or nights out

Build habits that stick — not habits you quit every Monday

✅ How to eat what you want, when you want because it's built into ***YOUR*** plan.

This isn’t about deprivation.
It’s about getting lean fast while still living your life.

This Isn’t Another Cookie-Cutter Plan

You’ve tried counting points.

You’ve tried cutting carbs.

You’ve tried quick fixes, detox teas, and meal replacements.

Here’s the truth: Those don’t fail because they can’t work.

They fail because they don’t solve the real problem — behavior under pressure.

This system fixes what actually breaks every diet: self-negotiation, weekend cycles, cravings, and confusion.

Some Men who have already transformed using this system...

Why listen to me?

I’m not a 25-year-old influencer selling bullshit discipline quotes.

I rebuilt my body in my 50s after ballooning up to nearly 300 lbs, dealing with injuries, and living the same “busy life” you’re living now.

I’ve coached for decades and watched the same pattern repeat:
Smart people fail — not because they don’t know what to do — but because they don’t enforce standards under pressure.

This system exists to fix that.

Failure is no longer an option.

what you will quickly discover...

✅ Lose fat without giving up the foods you enjoy
(yes — family dinners, date nights, and weekends stay in your plan)

✅ Stop the Sunday night dread
(no more sabotaging all week because of one meal)

✅ Get energy that finally feels normal
(wake up clear, not groggy or depleted)

✅ Feel like the man you used to be
(not the tired, frustrated version staring back in the mirror)

Yes, This costs $9 - On purpose

Free attracts curiosity - Paid attracts commitment. Only one of those things actually gets results...

This isn’t priced to make money.

It’s priced to filter out people who aren’t serious.

Only $9 gets you:

✅ The full 109 pg book

✅ The Execution Checklist

✅ The Line-In-The-Sand Rules

I've literally included everything you need to strip off ugly belly, fat faster than you ever thought possible.

📌 Meal List PDF w/ portions
📌 Sample week menus
📌 Quick start shopping list
📌 Mobile-ready tracking cheat sheet

PLUS THE FAST ACTION BONUS (see below)

That’s it.

No fluff.

No bullshit.

But, THIS IS NOT FOR YOU IF...

✅ You want motivation without accountability

✅ You refuse to track your food

✅ You’re looking for a shortcut

✅ You plan to “try” instead of commit

✅ You blame age, metabolism, or life for everything

This is for people who are done lying to themselves.

Is that you?

If you’re done negotiating, start here.

No hype.

No pressure.

Just a proven system that works if you’re willing to enforce it. This isn’t about motivation, willpower, or starting over every Monday.

It’s about structure, accountability, and finally doing the things you already know you should be doing — consistently.

If you’re done lying to yourself and ready to draw a hard line, this is your next move.

RESULTS BACKED BY PROOF

YOUR CONFIDENCE IS waiting

Kill Your Bullshit Excuses
No Motivation Required
Action > Hype
Starving or Fad Diets

Sky rocket confidence
Insane Energy
Feel Years Younger
Melt 20+ lbs in just a few weeks

fast action bonus

100% refund when you take action...

when you Stop Eating LIke an asshole...

You'll Get 100% of your money back...

You’re not paying for information.

You’re INVESTING in yourself to to TAKE ACTION.

If you decide to actually apply this system and take the next step, your investment doesn’t disappear — it gets credited back.

In other words, the fastest way to get your money back is to stop sitting on the fence and do something with what you learn.

This isn’t a safety net — it’s a reward for action. You’re here to execute, not just consume.

The only way this investment goes back into your pocket is if you actually take the next step and apply what you learn. That’s how you win.

100% of your $9 goes back to you if you take this system seriously and use it.

That’s mission-critical — not a refund policy.
You’re rewarded for action, not passive reading.

You say you know what to do.so why aren't you doing it?